10 mistakes to avoid before guest posting

Indian Guest @ Photo by Ketut Subiyanto from Pexels
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10 mistakes to avoid before guest posting

Guest posting is a great way to increase your brand visibility as you can gain quality backlinks from a guest post. However, you may make some mistakes while guest posting, which in turn may harm your brand. Here is a list of 10 mistakes to avoid while guest posting. 

1. Not having a clear purpose for your guest post

Before you start writing your guest post, take some time to figure out what you want to achieve with it. Do you want to drive more traffic to your website? Increase leads or sales? Boost brand awareness? Once you know what your goal is, you can focus your content around that and make sure it’s targeted towards the right audience.

2. Not including a bio and link to your website

Your bio and link should be included at the end of your guest post. This gives readers the opportunity to learn more about you and visit your website. Make sure your bio is interesting and includes keywords that will help improve your search engine ranking.

3. Duplicating your content

Don’t publish the same guest post on multiple websites. Not only is this a waste of your time, but it can also hurt your search engine ranking. Google doesn’t like duplicate content and may penalize your website for it.

4. Relying too much on keywords

While including keywords in your guest post is important, don’t go overboard. keyword stuffing will not only make your content difficult to read, but it will also get you penalized by Google. A good rule of thumb is to use 1-2% of your total word count.

5. Not proofreading your content

Before you submit your guest post, be sure to proof it for mistakes. Typos and grammar errors can make you look unprofessional and can drive readers away.

6. Not including images or videos

Images and videos are a great way to break up the text and keep readers engaged. They also help improve your search engine ranking. Be sure to include high-quality images and videos in your guest post.

7. Writing for the wrong audience

When writing your guest post, be sure to target the right audience. If your content is aimed at the wrong audience, it won’t be effective. Do some research to determine who your target audience is and then write content that appeals to them.

8. Being too promotional

Don’t use your guest post as an opportunity to sell your product or services. Readers will see through this and they’ll likely lose interest. Instead, focus on providing valuable information that will help your readers solve a problem or achieve a goal.

9. Not following the publication’s guidelines

Before you start writing your guest post, be sure to read the publication’s guidelines. This will give you an idea of what type of content they accept and the tone they prefer. Following the publication’s guidelines will also help improve your chances of getting published.

10. Not being patient

Guest posting takes time and effort, so don’t expect results overnight. It may take a few weeks or even months before you see any results from your guest posts. But if you keep at it and continue publishing high-quality content, you’ll eventually see results.


Guest posting can be a great way to promote your business and increase traffic to your website. But if you’re not careful, you can easily make mistakes that will hurt your chances of success. Avoid these top 10 mistakes and you’ll be on your way to guest posting success!

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